{"product_id":"davines-this-is-a-medium-hold-finishing-gum-medium-flexible-hold-lightweight-texture-workable-finish","title":"Davines This Is A Medium Hold Finishing Gum — Medium flexible hold, lightweight texture, workable finish","description":"\u003cp\u003e\u003cstrong\u003eDavines This Is A Medium Hold Finishing Gum is a lightweight, workable styling gum that sculpts texture and smooths finishes with a medium, flexible hold without sticky or greasy residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for hairdressers and anyone who crafts everyday styles, this finishing gum delivers controlled definition and a polished look while remaining easy to rework throughout the day. Made in Parma, Italy, Davines blends natural-sourced ingredients with laboratory expertise to create styling products that respect hair integrity and the planet. This formula targets texture and separation for modern, tailored finishes—from sleek looks to piecey waves—without weighing hair down.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this finishing gum shape hair without feeling heavy?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula balances hold agents and lightweight emollients to provide structure without stiffness. It spreads smoothly, allowing precise placement and separation, and dries to a natural-looking finish that avoids shine overload or tackiness. Because it’s workable, you can restyle mid-day without buildup.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMedium, flexible hold for sculpting and defining\u003c\/li\u003e\n  \u003cli\u003eNon-greasy texture that rinses clean\u003c\/li\u003e\n  \u003cli\u003eWorkable formula for re-texturizing during the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling results can I expect with different hair types?\u003c\/h3\u003e\n\n\u003cp\u003eFine hair gains definition without being flattened thanks to the lightweight base that adds texture without weight. Medium to thick hair benefits from separation and control, taming flyaways and framing styles. Curly or wavy textures can use a small amount to enhance individual strands and reduce frizz while keeping movement.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFine hair: added separation and long-lasting texture\u003c\/li\u003e\n  \u003cli\u003eMedium hair: defined, controlled styles with natural movement\u003c\/li\u003e\n  \u003cli\u003eThick\/curly hair: targeted hold for piece definition and frizz control\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply the finishing gum for the best effect?\u003c\/h3\u003e\n\n\u003cp\u003eWarm a small amount between your palms until it becomes pliable, then apply to dry or slightly damp hair focusing on mid-lengths and ends. Use fingers to twist and separate strands for a piecey look or smooth over sections for a sleeker finish. Add more product sparingly to build hold without creating residue.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStart with a pea-sized amount and build as needed\u003c\/li\u003e\n  \u003cli\u003eApply to dry or towel-dried hair for different textures\u003c\/li\u003e\n  \u003cli\u003eUse fingers for definition or a comb for sleeker results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product ethical and suitable for salon use?\u003c\/h3\u003e\n\n\u003cp\u003eDavines formulates in Italy with a focus on sustainable sourcing and responsible production practices. The company does not test products on animals, making this finishing gum a choice-aligned option for professionals and consumers who prioritize cruelty-free cosmetics. Packaging and manufacturing practices also reflect Davines' commitment to environmental awareness.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMade in Parma, Italy with careful ingredient selection\u003c\/li\u003e\n  \u003cli\u003eCruelty-free: Davines does not test on animals\u003c\/li\u003e\n  \u003cli\u003eFormulated for both salon professionals and at-home styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This Is A Medium Hold Finishing Gum is ideal for anyone who wants manageable, defined styles without heavy residue—professional stylists seeking a versatile finishing tool and everyday users wanting control and texture for fine, medium, or coarse hair. If you value a product that’s easy to rework, delivers natural-looking hold, and aligns with cruelty-free values, this finishing gum is a practical addition to your styling kit.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this finishing gum on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to towel-dried hair for softer texture or to dry hair for stronger separation and hold.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product make my hair greasy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is lightweight and non-greasy, providing medium hold without oily residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":67554240757930,"sku":"B00GB8OJA2","price":96.66,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/davines-finishing-gum-front-packaging.jpg?v=1790902186","url":"https:\/\/opulora.ca\/products\/davines-this-is-a-medium-hold-finishing-gum-medium-flexible-hold-lightweight-texture-workable-finish","provider":"OPULORA","version":"1.0","type":"link"}