{"product_id":"davines-alchemic-silver-color-enhancing-shampoo-for-platinum-cool-blondes-violet-pigments-anti-brass","title":"Davines Alchemic Silver Color-Enhancing Shampoo for Platinum \u0026 Cool Blondes — Violet Pigments, Anti-Brass","description":"\u003cp\u003e\u003cstrong\u003eDavines Alchemic Color-Enhancing Shampoo Silver is a pigment-rich cleansing shampoo designed to brighten, neutralize brassiness, and add luminous tone to platinum, silver, and cool blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated in Parma, Italy, this Alchemic Silver shampoo deposits violet-toned pigments to refresh cool blonde shades between salon visits while gently cleansing the hair. It’s made to work on both natural and color-treated silver or pale blonde hair, helping maintain clarity and reduce warm, yellow undertones caused by sun exposure and environmental factors. The formula supports shine and radiance without heavy build-up, and the product is sold unsealed.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo neutralize yellow or brassy tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses violet-based color pigments that counteract warm, yellow tones by sitting opposite them on the color wheel, visually balancing the hair’s hue. Regular use helps preserve a cooler, more neutral blonde while keeping color vivid and reflective.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments specifically formulated for cool blonde shades\u003c\/li\u003e\n  \u003cli\u003eDeposits color gradually to avoid sudden tone shifts\u003c\/li\u003e\n  \u003cli\u003eSafe for weekly or as-needed toning when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on both natural silver and chemically lightened hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the Alchemic Silver shampoo is suitable for naturally grey or silver hair as well as chemically lightened platinum and cool blonde shades. It refreshes the intended cool tone while gently removing daily impurities without stripping existing color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCompatible with natural and color-treated cool blondes\u003c\/li\u003e\n  \u003cli\u003eMaintains clarity on high-lift, platinum, and silver tones\u003c\/li\u003e\n  \u003cli\u003eHelps extend time between salon toning appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results and how often?\u003c\/h3\u003e\n\u003cp\u003eApply the shampoo to wet hair and massage until it lathers, focusing on mid-lengths and ends; leave on for a short time if you want stronger toning, then rinse thoroughly. Frequency depends on hair porosity and desired tone: many users alternate with a regular cleanser or use it once a week to keep brassiness in check.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, massage gently, leave briefly for enhanced toning\u003c\/li\u003e\n  \u003cli\u003eRinse well to avoid over-depositing pigment\u003c\/li\u003e\n  \u003cli\u003eAlternate with regular shampoo or use weekly for maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes it offer protection from environmental yellowing like sun exposure?\u003c\/h3\u003e\n\u003cp\u003eWhile not a sunscreen, the formula helps maintain cool tones and counteracts the visual effects of yellowing that can follow sun exposure and pollution. Regular use helps hair appear brighter and less prone to warm shifts caused by external factors.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMinimizes the look of yellowing from UV and environmental exposure\u003c\/li\u003e\n  \u003cli\u003eHelps preserve a crisp, cool color appearance\u003c\/li\u003e\n  \u003cli\u003eSupports overall color longevity when combined with protective habits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Davines Alchemic Silver Shampoo is intended for people with silver, platinum, or cool blonde hair who want a gentle, pigment-depositing cleanser to refresh tone between salon visits. It’s a good fit for those seeking to reduce brassiness, boost shine, and maintain a cooler blonde without heavy or permanent color changes. Not sealed at point of sale, it is suitable for home maintenance and touch-up care when used according to instructions.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua, Sodium Laureth Sulfate, Cocamidopropyl BETAINE, PANTHENOL, PHENOXYETHANOL, DISODIUM COCOAMPHODIACETATE, SODIUM OLIVAMPHOACETATE, OLIVE OIL PEG-7 ESTERS, ACRYLATES \/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, PEG-2 DIMEADOWFOAMAMIDOETHYLMONIUM Methosulfate, GUAR Hydroxypropyltrimonium CHLORIDE, Amodimethicone, LAURETH-9 , trideceth-12, GLYCERIN, C11-15 PARETH-7, DISODIUM EDTA, SODIUM HYDROXIDE, HYDROLYZED MILK PROTEIN, PROPYLENE GLYCOL, methylparaben, ethylparaben, propylparaben, BENZOPHENONE-4, ACID VIOLET 43, PARFUM\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Davines Alchemic Silver Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once weekly or alternate with a regular shampoo; adjust frequency based on porosity and desired tone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it make my hair purple?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it deposits subtle violet pigments to neutralize brassiness, not to fully color hair purple.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":67554275229866,"sku":"B075PJ9XBR","price":96.66,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/davines-alchemic-silver-front-bottle.jpg?v=1790902952","url":"https:\/\/opulora.ca\/products\/davines-alchemic-silver-color-enhancing-shampoo-for-platinum-cool-blondes-violet-pigments-anti-brass","provider":"OPULORA","version":"1.0","type":"link"}