{"product_id":"dae-violet-hour-purple-shampoo-purple-toner-for-blonde-gray-lightened-brunette-sulfate-free-strengthening","title":"DAE Violet Hour Purple Shampoo — Purple Toner for Blonde, Gray \u0026 Lightened Brunette | Sulfate-Free, Strengthening","description":"\u003cp\u003e\u003cstrong\u003eDAE Violet Hour Purple Shampoo is a toning cleanser that reduces brassiness and refreshes cool, ashy tones on blonde, gray, and lightened brunette hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated to keep color looking fresh between salon visits, this purple shampoo uses a pigment-rich violet base plus strengthening botanical extracts to balance warm undertones while adding shine and softness. It’s sulfate-free, vegan, and cruelty-free, designed for regular use on color-treated or naturally light hair that needs tone correction and improved texture.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo neutralize unwanted yellow and orange tones?\u003c\/h3\u003e\n\u003cp\u003eThe violet pigments in the formula deposit against warm undertones to visually counteract yellow and brassy hues, giving hair a cooler appearance. Regular use helps maintain salon color and delays the need for corrective toning treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeposits cool-toned pigments to balance warm brassiness.\u003c\/li\u003e\n  \u003cli\u003ePigment concentration suited for routine toning without over-depositing.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base cleanses without stripping color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo damage or dry out my hair?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo includes conditioning and protein-rich ingredients to help protect and fortify hair while it tones. Instead of harsh sulfates, the formula focuses on gentle cleansing plus botanicals that support elasticity and moisture retention.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuinoa protein adds softness and surface shine.\u003c\/li\u003e\n  \u003cli\u003eCactus flower extract supports elasticity and reduces breakage risk.\u003c\/li\u003e\n  \u003cli\u003eMoringa leaf extract helps restore moisture and supports keratin production.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use DAE Violet Hour to maintain cool tones?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your starting color and desired coolness: start with one or two times per week and adjust based on results. Shorter contact times for mild toning, longer (but monitored) rinses for stronger correction—always follow with a conditioner if hair feels dry.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBegin with weekly applications; increase if brassiness persists.\u003c\/li\u003e\n  \u003cli\u003eRinse sooner for subtle toning, leave slightly longer for more neutralization.\u003c\/li\u003e\n  \u003cli\u003eFollow with a hydrating conditioner or mask when needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat hair types benefit most from this purple shampoo?\u003c\/h3\u003e\n\u003cp\u003eDesigned for blonde, gray, and lightened brunettes, this product works best on hair that needs tone correction and improved manageability. It’s also a good choice if you prefer vegan, sulfate-free cleansing and recyclable packaging.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for natural or color-treated blonde and gray shades.\u003c\/li\u003e\n  \u003cli\u003eEffective on highlighted, bleached, or lightened brunette hair.\u003c\/li\u003e\n  \u003cli\u003eSuitable for anyone seeking sulfate-free, cruelty-free haircare options.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: DAE Violet Hour Purple Shampoo is made for people who want to neutralize brassiness while supporting hair strength and shine—stylists, color-maintenance at home, and anyone with lightened, silver, or pale hair seeking a gentler toning option. It’s especially useful for those who want plant-powered ingredients and recyclable packaging without sacrificing effective color control.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on dark brown hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for blonde, gray, and lightened brunette hair; on darker brown hair results may be subtle and not visibly change color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is DAE Violet Hour safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with 1–2 times per week; daily use can lead to over-toning or dryness unless you monitor contact time and condition hair regularly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"DAE","offers":[{"title":"Default Title","offer_id":67553617805482,"sku":"B0C38366WQ","price":79.91,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/dae-violet-hour-front-bottle.jpg?v=1790890908","url":"https:\/\/opulora.ca\/products\/dae-violet-hour-purple-shampoo-purple-toner-for-blonde-gray-lightened-brunette-sulfate-free-strengthening","provider":"OPULORA","version":"1.0","type":"link"}