{"product_id":"color-wow-root-cover-up-temporary-root-touch-up-powder-light-brown-water-resistant-mineral-based-natural-finish","title":"COLOR WOW Root Cover Up temporary root touch-up powder, Light Brown — water-resistant, mineral-based natural finish","description":"\u003cp\u003e\u003cstrong\u003eCOLOR WOW Root Cover Up in Light Brown is a mineral-based, water-resistant powder that instantly blends roots and gray regrowth for a natural, multi-dimensional finish until your next shampoo.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for quick, mess-free touch-ups, this compact powder adheres to hair fibers to conceal dark roots, gray strands, and visible scalp without waxes, peroxide, or long-term dyes. The formula combines pigments and light-reflective particles so color looks dimensional in different lighting while remaining temporary and cruelty-free. It’s an easy tool for between-color appointments, special events, or everyday confidence when you need fast coverage.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does it hide roots and regrowth?\u003c\/h3\u003e\n\n\u003cp\u003eCoverage is immediate: the fine mineral powder clings to hair shafts on contact so roots appear blended as soon as you apply. No mixing, processing time, or staining of skin when used as directed.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApplies in seconds with included applicator or a kabuki brush for precision.\u003c\/li\u003e\n  \u003cli\u003eBlends seamlessly with surrounding hair color for a natural effect.\u003c\/li\u003e\n  \u003cli\u003eNo waiting—style right after application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put through sweat, rain, or a workout?\u003c\/h3\u003e\n\n\u003cp\u003eYes. The water-resistant formula is designed to remain in place until you shampoo, so normal sweat, light rain, and everyday movement won’t easily displace it. It’s suitable for active days and travel when you need reliable short-term coverage.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish lasts until your next shampoo.\u003c\/li\u003e\n  \u003cli\u003eHolds up during workouts, commutes, and humid conditions.\u003c\/li\u003e\n  \u003cli\u003eEasily removed with regular shampooing—no harsh stripping required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it make hair look thicker or hide thinning areas?\u003c\/h3\u003e\n\n\u003cp\u003eThe powder fills the visual gaps between hair strands and reduces the appearance of exposed scalp, creating the illusion of greater density. Reflective minerals add depth so coverage doesn’t look flat or artificial.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCamouflages scalp visibility and widens part lines discreetly.\u003c\/li\u003e\n  \u003cli\u003eSuitable for covering sparsely populated areas at the hairline or part.\u003c\/li\u003e\n  \u003cli\u003eWorks on different hair textures without leaving a waxy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive scalps and colored hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe formulation avoids waxes, PPDs, and parabens, and is cruelty-free, making it a gentler option compared with peroxide-based root treatments. Because it’s a surface-applied mineral powder rather than a chemical dye, it won’t alter your existing color permanently.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNo dyes or peroxide—temporary, non-oxidative coverage.\u003c\/li\u003e\n  \u003cli\u003eFree from waxes and PPDs; paraben-free formulation.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and designed to rinse out with shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: COLOR WOW Root Cover Up in Light Brown is made for people who want fast, natural-looking root camouflage between salon visits, those covering gray strands temporarily, and anyone seeking to minimize the look of thinning or visible scalp without commitment. It’s ideal for travel, special occasions, or daily touch-ups when you want quick results without long processing times or chemical treatments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSYNTHETIC FLUORPHLOGOPITE, MICA, TALC, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS (CORN) STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Root Cover Up last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It stays in place until you shampoo; water-resistant for daily activities like sweating or light rain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it damage my dyed hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—it's a temporary mineral powder that sits on the hair surface and rinses out with shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":67554611527850,"sku":"B00MQ4SUUU","price":93.52,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/color-wow-root-cover-up-light-brown-front-compact.jpg?v=1790910655","url":"https:\/\/opulora.ca\/products\/color-wow-root-cover-up-temporary-root-touch-up-powder-light-brown-water-resistant-mineral-based-natural-finish","provider":"OPULORA","version":"1.0","type":"link"}