{"product_id":"color-wow-root-cover-up-temporary-hair-touch-up-powder-medium-brown-water-resistant-natural-finish","title":"COLOR WOW Root Cover Up Temporary Hair Touch-Up Powder — Medium Brown, Water‑Resistant Natural Finish","description":"\u003cstrong\u003eCOLOR WOW Root Cover Up in Medium Brown is a water-resistant mineral powder that instantly hides gray roots and dark regrowth for a natural, multi-dimensional finish that lasts until your next shampoo.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight, no-mess touch-up powder adheres to hair fibers on contact to disguise new growth, refine the hairline, and add the appearance of density to sparse areas. Formulated from a blend of pigments and reflective particles, it blends with mid-brown shades for seamless coverage without dyes, waxes, or harsh chemicals. The temporary formula resists sweat, sleep friction, and brief water exposure yet rinses clean with shampoo.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does it cover roots and regrowth?\u003c\/h3\u003e\n\u003cp\u003eCoverage is instantaneous: the powder attaches to individual hairs and scalp-exposed areas for immediate visual correction. You can spot-apply or sweep over larger sections for broader coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApplies in seconds with a built-in applicator or brush\u003c\/li\u003e\n  \u003cli\u003eAdheres instantly to hair strands and exposed scalp\u003c\/li\u003e\n  \u003cli\u003eGives natural-looking color with light-reflecting pigments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay on during daily activities like sweating or swimming?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to be water-resistant so it remains intact through everyday situations such as workouts, a night’s sleep, or brief water exposure. It will, however, come out when you shampoo, making it a temporary solution between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish stays put until you cleanse\u003c\/li\u003e\n  \u003cli\u003eResists transfer during low-impact water exposure and perspiration\u003c\/li\u003e\n  \u003cli\u003eRemoves fully with regular shampoo without residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow natural will the color look on my hair?\u003c\/h3\u003e\n\u003cp\u003eCOLOR WOW mixes multiple pigments plus reflective mineral particles to create dimension and avoid flat, painted-on color. The result is blended-looking coverage that mimics natural mid-brown tones and soft highlights in different lighting.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReflective particles add depth and dimension to coverage\u003c\/li\u003e\n  \u003cli\u003eMineral-based pigments layer over existing hair color for seamless blending\u003c\/li\u003e\n  \u003cli\u003eSuitable for creating subtle soft roots rather than harsh lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it help make thin or sparse areas look fuller?\u003c\/h3\u003e\n\u003cp\u003eYes—the powder fills the appearance of sparse zones and helps minimize the visibility of the scalp, creating the illusion of thicker, denser hair. Use it along part lines, the hairline, or scattered thin patches for instant cosmetic improvement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAdheres to both hair and scalp to reduce contrast\u003c\/li\u003e\n  \u003cli\u003eWorks along hairline and parting to visually increase volume\u003c\/li\u003e\n  \u003cli\u003eGreat for touch-ups between styling or professional color services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: COLOR WOW Root Cover Up in Medium Brown suits anyone seeking a quick, non-permanent fix for gray roots, regrowth, or visible scalp—especially mid-brown hair shades. It’s ideal for people who want a chemical-free, cruelty-free alternative to dyes that holds up to everyday life but washes out with shampoo. Whether you need a fast pre-event touch-up, a way to extend time between salon visits, or a discrete solution for thinning patches, this powder gives natural-looking coverage with minimal effort.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCamouflage roots and regrowth instantly without dyes or peroxide. No waxes, no PPD’s + cruelty-free.\u003c\/li\u003e\n  \u003cli\u003eTemporary color stays until shampoo’d out (you can swim in it!)\u003c\/li\u003e\n  \u003cli\u003eFill in thin spots and disguise exposed scalp to create the look of thicker, fuller hair\u003c\/li\u003e\n  \u003cli\u003eReflective mineral powder for a multi-dimensional, natural look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eTALC, SYNTHETIC FLUORPHLOGOPITE, MICA, OCTYLDODECYL STEAROYL, STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, ZEA MAYS (CORN) STARCH, PENTAERYTHRITYL TETRAISOSTEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, DIMETHICONE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The powder lasts until you shampoo; it resists sweat and brief water but washes out with regular shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for sensitive scalps?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is free of waxes and PPDs and is cruelty-free, but patch-test if you have sensitive skin or allergies.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":67554611298474,"sku":"B00FYSZDQ4","price":93.52,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/color-wow-root-cover-up-medium-brown-front-packaging.jpg?v=1790910653","url":"https:\/\/opulora.ca\/products\/color-wow-root-cover-up-temporary-hair-touch-up-powder-medium-brown-water-resistant-natural-finish","provider":"OPULORA","version":"1.0","type":"link"}