{"product_id":"clairol-professional-bw2-extra-strength-powder-lightener-dedusted-malic-acid-up-to-9-level-lift","title":"Clairol Professional BW2+ Extra Strength Powder Lightener — Dedusted, Malic Acid, Up to 9-Level Lift","description":"\u003cp\u003e\u003cstrong\u003eClairol Professional BW2+ Extra Strength Powder Lightener is a dedusted, malic-acid boosted bleach powder that lifts hair up to nine levels for on- and off-scalp lightening with a creamy, non-pigmented mix.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEngineered for salon use, BW2+ combines a dedusted formula and malic acid to deliver predictable, bright lift while remaining vegan-friendly. The powder mixes to a creamy, easily controlled consistency that helps technicians monitor lift visually—ideal for full-head services, highlights, and freehand techniques like balayage. Because it’s non-pigmented, the product clears brass efficiently and shows true lift levels during processing.\u003c\/p\u003e\n\n\u003ch3\u003eHow does BW2+ achieve up to nine levels of lift?\u003c\/h3\u003e\n\u003cp\u003eBW2+ uses an extra-strength lightening base plus malic acid to support fast, even oxidation and predictable lightening. The non-pigmented powder avoids adding unwanted tones, so brass is neutralized more effectively during processing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMalic acid formula for controlled, efficient lift.\u003c\/li\u003e\n  \u003cli\u003eNon-pigmented powder prevents artificial tonal shifts.\u003c\/li\u003e\n  \u003cli\u003eCompatible with a range of developers for tailored lift.\u003c\/li\u003e\n  \u003cli\u003eDedusted blend reduces airborne powder during mixing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs BW2+ suitable for both on-scalp and off-scalp techniques?\u003c\/h3\u003e\n\u003cp\u003eYes—the formulation was designed for multi-use application. It can be used for all-over lightening, traditional foiling, highlights, and modern freehand methods like balayage, offering consistent performance across techniques.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy consistency for controlled application on scalp and lengths.\u003c\/li\u003e\n  \u003cli\u003eWorks with sectioning and freehand layering for dimension.\u003c\/li\u003e\n  \u003cli\u003eVisible lift makes timing more accurate for blended results.\u003c\/li\u003e\n  \u003cli\u003eRecommended mixing ratios allow customization per technique.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat handling and mixing benefits does the dedusted powder provide?\u003c\/h3\u003e\n\u003cp\u003eThe dedusted formula reduces airborne particles during scooping and blending, improving salon hygiene and client comfort. Once mixed, the powder becomes a smooth, clingy cream that minimizes slippage and helps maintain clean separation between sections.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDedusted for less mess and reduced powder inhalation risk.\u003c\/li\u003e\n  \u003cli\u003eNon-powdery mix yields a thick, spreadable cream.\u003c\/li\u003e\n  \u003cli\u003eClear visibility of lift helps avoid overprocessing.\u003c\/li\u003e\n  \u003cli\u003eAdheres well to hair for even lightening across sections.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I achieve consistent results and avoid brassy undertones?\u003c\/h3\u003e\n\u003cp\u003eUse the recommended developer strength and monitor lift stages visually—BW2+’s non-pigmented base shows natural progression so you can stop at the desired level. Follow with appropriate toning and conditioning services to refine hue and maintain hair integrity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSelect developer volume to match desired levels of lift.\u003c\/li\u003e\n  \u003cli\u003eCheck lift periodically; the powder reveals stages plainly.\u003c\/li\u003e\n  \u003cli\u003eTone immediately after rinse to neutralize residual warmth.\u003c\/li\u003e\n  \u003cli\u003eUse professional aftercare to restore moisture and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? BW2+ is geared toward salon professionals and experienced colorists who need a high-lift, versatile lightener that performs predictably across techniques—especially when bright, even lift and clear visibility during processing are priorities. It’s also suitable for stylists seeking a dedusted, vegan-friendly powder that mixes into a creamy, easy-to-control consistency for highlights, balayage, and full-head lightening services.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePOTASSIUM PERSULFATE, SODIUM SILICATE, AMMONIUM PERSULFATE, MAGNESIUM CARBONATE HYDROXIDE, SODIUM STEARATE, PARAFFINUM LIQUIDUM\/ MINERAL OIL\/ HUILE MINÉRALE, XANTHAN GUM, ALGIN, DISODIUM EDTA, MALIC ACID, SILICA.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can BW2+ be used for both on-scalp and off-scalp services?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. BW2+ is formulated for on-scalp and off-scalp techniques including full-head, highlights, and balayage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many levels of lift can I expect with BW2+?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When mixed correctly and paired with the appropriate developer, BW2+ can lift hair up to nine levels.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Clairol Professional","offers":[{"title":"Default Title","offer_id":67549978165418,"sku":"B0CWPMRYMJ","price":60.38,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/clairol-bw2-plus-front-packaging.jpg?v=1790826250","url":"https:\/\/opulora.ca\/products\/clairol-professional-bw2-extra-strength-powder-lightener-dedusted-malic-acid-up-to-9-level-lift","provider":"OPULORA","version":"1.0","type":"link"}