{"product_id":"benefit-badgal-bang-volumizing-mascara-wild-plum-0-30-oz-buildable-volume-lightweight-wear","title":"Benefit BADgal BANG! Volumizing Mascara — Wild Plum 0.30 oz, Buildable Volume \u0026 Lightweight Wear","description":"\u003cstrong\u003eBADgal BANG! Wild Plum is a buildable volumizing mascara that delivers dramatic, lightweight lash volume with up to 36-hour wear.\u003c\/strong\u003e\n\n\u003cp\u003eThis cult-favorite mascara from Benefit layers for increasing thickness without clumping or weighing lashes down. Formulated with ultra-light aero-particles and paired with the brand’s Big Slimpact! Brush, it’s engineered to reach every lash and create a full, fanned-out finish in a bold plum shade. The Wild Plum tint gives a softer, color-rich alternative to black while still amplifying lash definition and depth.\u003c\/p\u003e\n\n\u003ch3\u003eHow does BADgal BANG! create so much volume without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses featherweight aero-particles—materials adapted from space technology—to add bulk while keeping each layer airy. That lets you build intense volume through multiple coats without clumping or stiffness. The result is dramatic thickness that still moves naturally with your lashes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUltra-light aero-particles give texture without weight\u003c\/li\u003e\n  \u003cli\u003eBuildable formula allows multiple coats with low clumping\u003c\/li\u003e\n  \u003cli\u003eMaintains lash flexibility for comfortable all-day wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the Big Slimpact! Brush effective on every lash?\u003c\/h3\u003e\n\u003cp\u003eThe custom Big Slimpact! Brush combines a broad shape for maximum impact with slim tip bristles to catch short and corner lashes. Its design gives 360-degree reach so you can coat base-to-tip for full coverage. It separates and fans lashes while depositing volumizing formula evenly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWide brush body creates instant volume at the root\u003c\/li\u003e\n  \u003cli\u003eThin tip bristles reach inner and outer corner lashes\u003c\/li\u003e\n  \u003cli\u003eEven product distribution reduces clumps and flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Wild Plum look natural or dramatic on my lashes?\u003c\/h3\u003e\n\u003cp\u003eWild Plum sits between natural and bold: it deepens lash color with a violet-tinged plum that softens stark black while still offering noticeable definition. Layering controls intensity, so one coat yields subtle color while several coats create a rich, statement-making hue. It’s an easy way to switch up your look without changing formulas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne coat: enhanced, softened definition\u003c\/li\u003e\n  \u003cli\u003eMultiple coats: vivid plum saturation and full volume\u003c\/li\u003e\n  \u003cli\u003eWorks for day or evening looks depending on layering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the wear last and how do I remove it?\u003c\/h3\u003e\n\u003cp\u003eBADgal BANG! is formulated to resist flaking and maintain dramatic volume for up to 36 hours under normal conditions. Despite long wear, it removes cleanly with an oil-based or dual-phase eye makeup remover—no excessive rubbing required. Always follow with your usual cleanser and avoid tugging at the delicate lash line.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 36 hours of wear with minimal flaking\u003c\/li\u003e\n  \u003cli\u003eRemoves easily with oil-based or dual-phase removers\u003c\/li\u003e\n  \u003cli\u003eGentle removal prevents lash loss and irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Benefit BADgal BANG! in Wild Plum is for anyone who wants show-stopping, buildable volume without heavy residue—especially those seeking a softer, colored alternative to black. It’s ideal for makeup lovers who layer mascara for dramatic effect, wear long days or evenings, or want a versatile plum shade that complements warm and cool skin tones.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is BADgal BANG! water-resistant?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula resists flaking and lasts up to 36 hours, but it’s not a waterproof mascara; use smudge-proof precautions in water.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Remove with an oil-based or dual-phase eye makeup remover, then cleanse gently to avoid pulling on lashes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Benefit","offers":[{"title":"Default Title","offer_id":67552322453674,"sku":"B0D5786NMY","price":77.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/benefit-badgal-bang-wild-plum-tube-front.jpg?v=1790861609","url":"https:\/\/opulora.ca\/products\/benefit-badgal-bang-volumizing-mascara-wild-plum-0-30-oz-buildable-volume-lightweight-wear","provider":"OPULORA","version":"1.0","type":"link"}