{"product_id":"aveda-men-pure-formance-liquid-pomade-medium-hold-liquid-pomade-lightweight-adds-shine-6-7-fl-oz","title":"AVEDA Men Pure-Formance Liquid Pomade — Medium Hold Liquid Pomade, Lightweight + Adds Shine (6.7 fl oz)","description":"\u003cp\u003e\u003cstrong\u003eAVEDA Men Pure-Formance Liquid Pomade is a lightweight, 94% naturally derived styling liquid that delivers medium hold, natural shine, and sealed-in moisture without weighing hair down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday shaping and control, this liquid pomade from AVEDA’s Men Pure-Formance line offers a balanced finish that tames unwanted volume while preserving natural movement. The quick-absorbing formula provides moderate hold and a subtle sheen, suitable for short to medium hair lengths and a range of styling looks. It’s formulated without animal-derived ingredients, SLS\/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors, and meets ISO 16128 standards for naturally derived content.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this pomade affect my hair’s texture and movement?\u003c\/h3\u003e\n\u003cp\u003eThe pomade gives medium control that holds shape without making hair stiff. Because it’s a lightweight liquid, it keeps strands flexible so styles move naturally rather than locking into place.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold for everyday styles\u003c\/li\u003e\n  \u003cli\u003eMaintains natural movement and texture\u003c\/li\u003e\n  \u003cli\u003eLightweight feel — avoids tacky residue\u003c\/li\u003e\n  \u003cli\u003eSubtle shine for a polished finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply AVEDA Men Pure-Formance Liquid Pomade for best results?\u003c\/h3\u003e\n\u003cp\u003eShake the bottle, work a moderate amount between your palms, and distribute through damp or dry hair to shape evenly. Start small and add more as needed to avoid over-application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake well before use to blend the liquid\u003c\/li\u003e\n  \u003cli\u003eApply to damp hair for softer control or to dry hair for stronger definition\u003c\/li\u003e\n  \u003cli\u003eUse fingers or a comb to sculpt and refine\u003c\/li\u003e\n  \u003cli\u003eWash out with regular shampoo when finished\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this pomade moisturize or leave hair greasy?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to seal in moisture and add a healthy-looking shine without weighing hair down or leaving a greasy film. It’s formulated to balance hydration with lightweight hold so hair feels conditioned, not oily.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps lock in moisture for smoother-looking strands\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish that won’t flatten styles\u003c\/li\u003e\n  \u003cli\u003eLeaves hair looking hydrated and manageable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive scalps or ethical shoppers?\u003c\/h3\u003e\n\u003cp\u003eAVEDA Men Pure-Formance Liquid Pomade omits many common irritants and controversial ingredients, aligning with cleaner formulation preferences. AVEDA is also 100% vegan, a Certified B Corp, and Leaping Bunny approved, which may matter for ethically minded buyers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from synthetic fragrance, parabens, and phthalates\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free certification information\u003c\/li\u003e\n  \u003cli\u003eFormulated with 94% naturally derived ingredients per ISO 16128\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: AVEDA Men Pure-Formance Liquid Pomade is ideal for men seeking a versatile, everyday styling product that offers medium hold, a natural-looking shine, and moisturizing benefits without weight. Choose it if you want flexible control for short to medium hair, prefer cleaner ingredients, and value a non-greasy finish that supports natural movement.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Glycerin, Alcohol Denat., Methyl Gluceth-10, Caprylyl Glycol, Glycyrrhiza Inflata Root Extract, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Guar Hydroxypropyltrimonium Chloride, Ursolic Acid, Yeast Extract Faex Extrait De Levure, Dicetyldimonium Chloride, Decyl Glucoside, Peg-40 Hydrogenated Castor Oil, Polyquaternium-4, Polyquaternium-11, Isopropyl Alcohol, Sodium Chloride, Fragrance (parfum), Limonene, Linalool, Geraniol, Citronellol, Isoeugenol, Farnesol, Eugenol, Citral, Coumarin, Benzyl Benzoate, Phenoxyethanol ILN51307 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on wet hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair for softer control and a more natural finish; use on dry hair for stronger definition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. AVEDA Men Pure-Formance Liquid Pomade is vegan and Leaping Bunny approved, indicating cruelty-free standards.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AVEDA","offers":[{"title":"Default Title","offer_id":67554340634794,"sku":"B0016JBED6","price":92.47,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/aveda-men-pure-formance-front-packaging_e9af4f65-b24d-4577-9bd9-30cf4442ef8d.jpg?v=1790904472","url":"https:\/\/opulora.ca\/products\/aveda-men-pure-formance-liquid-pomade-medium-hold-liquid-pomade-lightweight-adds-shine-6-7-fl-oz","provider":"OPULORA","version":"1.0","type":"link"}