{"product_id":"amika-normcore-signature-shampoo-275ml-sulfate-free-daily-cleanser-lightweight-hydration-frizz-control","title":"Amika Normcore Signature Shampoo 275ml — sulfate-free daily cleanser, lightweight hydration \u0026 frizz control","description":"\u003cp\u003e\u003cstrong\u003eamika normcore signature shampoo is a gentle, sulfate-free daily cleanser that hydrates, smooths and boosts shine using a vitamin- and antioxidant-rich formula.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday use, this 275ml bottle balances effective cleansing with lightweight conditioning to leave hair feeling softer and looking healthier. The formula focuses on restoring moisture without weighing strands down, supporting scalp health while helping reduce dullness and frizz. Developed as part of a system with the matching conditioner, lab testing shows improved conditioning when used together.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean without sulfates?\u003c\/h3\u003e\n\u003cp\u003eInstead of harsh sulfates, the Normcore Signature Shampoo uses mild surfactants that remove dirt, oil and product buildup while preserving natural moisture. That gentler approach helps prevent tightness or stripping, so hair feels more comfortable right after washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild cleansing agents that lift impurities without excessive dryness\u003c\/li\u003e\n  \u003cli\u003eFormulation suited for frequent use, including daily washing\u003c\/li\u003e\n  \u003cli\u003ePreserves natural oils to maintain softness and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients contribute to shine and softness?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is enriched with vitamins and antioxidants plus fatty acids that penetrate and smooth the cuticle, improving light reflection and tactile softness. These actives help revive dull strands and reduce roughness, so hair looks livelier and feels silkier after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVitamin-enriched complex to support strand resilience\u003c\/li\u003e\n  \u003cli\u003eAntioxidants to protect hair surface from daily aggressors\u003c\/li\u003e\n  \u003cli\u003eFatty acids that hydrate weightlessly and reduce dullness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help my scalp condition?\u003c\/h3\u003e\n\u003cp\u003eNormcore Signature Shampoo is formulated to gently cleanse the scalp while supporting visible improvement in scalp condition over time. Regular use removes build-up that can contribute to irritation and helps maintain a healthier scalp environment when paired with consistent haircare routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves residue that can clog follicles and create discomfort\u003c\/li\u003e\n  \u003cli\u003eHelps restore balance without harsh irritation\u003c\/li\u003e\n  \u003cli\u003eWorks well with targeted scalp treatments if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for my hair type and styling routine?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is versatile: it benefits fine to medium hair that needs gentle moisture and shine, as well as thicker hair that wants frizz-control without heaviness. It’s also friendly to color-treated hair and styling routines because it avoids sulfates that can accelerate pigment loss.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight hydration for fine strands, smoothing action for textured hair\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair when used as directed\u003c\/li\u003e\n  \u003cli\u003ePairs with Amika conditioners and treatments for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Amika Normcore Signature Shampoo is aimed at anyone seeking an everyday, sulfate-free cleanser that restores softness, shine and scalp comfort without heavy silicones or aggressive detergents. If you wash your hair frequently, want to enhance manageability, or prefer formulas enriched with vitamins and antioxidants, this 275ml shampoo offers a balanced daily solution. For optimal conditioning and visible improvement in hydration, use it alongside the matching Normcore conditioner as part of your regular routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Eau\/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance\/Parfum, Hippophae Rhamnoides (Sea Buckthorn\/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is amika normcore signature shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate-free formula is gentler on color and helps preserve pigment when used as part of a color-care routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for frequent or daily use without over-drying, making it suitable for most regular washing schedules.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":67553593589930,"sku":"B0B441Y59B","price":77.82,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/amika-normcore-front-bottle.jpg?v=1790890012","url":"https:\/\/opulora.ca\/products\/amika-normcore-signature-shampoo-275ml-sulfate-free-daily-cleanser-lightweight-hydration-frizz-control","provider":"OPULORA","version":"1.0","type":"link"}