{"product_id":"amika-bust-your-brass-cool-blonde-strength-repair-shampoo-275ml-violet-toning-strengthening","title":"Amika Bust Your Brass Cool Blonde Strength Repair Shampoo 275ml — Violet-Toning, Strengthening","description":"\u003cp\u003e\u003cstrong\u003eamika Bust Your Brass Cool Blonde Strength Repair Shampoo is a violet-toned repairing shampoo that tones brassy hues while reinforcing weakened blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you want to keep blonde, silver, or highlighted hair bright without sacrificing strength, this shampoo combines violet pigments with bond-supporting ingredients to both neutralize warmth and help rebuild fragile strands. Formulated with quinoa protein, plant butters, and bond-fortifying technology, it targets yellowing and dryness from color processing, environmental stress, and mechanical damage. The result is cleaner, cooler-looking blonde that feels more resilient after regular use as part of the matching system.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce brassy or yellow tones?\u003c\/h3\u003e\n\u003cp\u003eViolet pigments counteract warm yellow and orange tones that make blonde hair look dull. The color-correcting molecules deposit subtle purple tones on the hair's surface while the gentle surfactants remove buildup that can exaggerate brassiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUltra-violet pigments neutralize yellow and brassy hues.\u003c\/li\u003e\n  \u003cli\u003eRemoves mineral and styling product buildup that dulls color.\u003c\/li\u003e\n  \u003cli\u003eLeaves a cooler, clearer blonde tone with controlled application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it strengthen and help prevent breakage?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo contains bond-fortifying technology and quinoa protein to support weakened hair fibers. It works to reinforce strands and improve elasticity when used regularly, especially alongside the Amika conditioner designed for the same system.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuinoa protein helps rebuild the hair’s internal structure.\u003c\/li\u003e\n  \u003cli\u003eBond-fortifying technology supports damaged linkages in the fiber.\u003c\/li\u003e\n  \u003cli\u003ePlant butters add moisture to reduce brittleness and snap.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eUse a small amount on wet hair, lather, and leave for 1–3 minutes depending on how much toning you need, then rinse thoroughly. For optimal strength and color results, use in combination with the matching conditioner and limit heat styling and aggressive mechanical stress.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, and wait 1–3 minutes for toning.\u003c\/li\u003e\n  \u003cli\u003eRinse completely to avoid over-depositing pigment.\u003c\/li\u003e\n  \u003cli\u003ePair with the matching conditioner to reduce breakage and boost hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it suitable for all blonde shades and frequency of use?\u003c\/h3\u003e\n\u003cp\u003eIt works on cool, warm, and platinum blondes as well as highlighted or silver hair; adjust frequency based on desired toning. Those with very light platinum hair should monitor use to prevent over-toning, while darker blondes may use more often to maintain cool results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated and highlighted blonde shades.\u003c\/li\u003e\n  \u003cli\u003eUse weekly or as needed—less for subtle toning, more for stronger correction.\u003c\/li\u003e\n  \u003cli\u003eMonitor results and reduce contact time for pale platinum shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This shampoo is intended for people with blonde, highlighted, or grey hair who want to neutralize unwanted yellow\/brassy tones while improving hair strength. It’s especially helpful for anyone with chemically processed, heat-styled, or environmentally stressed hair seeking a combined toning and repair step within their routine. For best outcomes, integrate it with the companion conditioner and follow usage recommendations based on your hair’s lightness and condition.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn\/Argousier) Fruit\/Seed Oil, Borago Officinalis (Borage\/Bourrache) Seed Oil, Persea Gratissima (Avocado\/Avocat) Oil, Mangifera Indica (Mango\/Mangue) Seed Butter, Butyrospermum Parkii (Shea\/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender\/Lavande) Flower Extract, Chamomilla Recutita (Matricaria\/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary\/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-55 Propylene Glycol Oleate, PEG-12 Dimethicone, PEG-150 Distearate, PEG-150 Stearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Stearic Acid, Sodium Chloride, Fragrance\/Parfum, Ext. Violet 2 (CI 60730)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave Bust Your Brass shampoo in my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Lather and leave for 1–3 minutes depending on desired toning; shorter for subtle results, longer for stronger neutralization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated or highlighted hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated for color-treated, highlighted, and grey\/blonde hair; pair with the conditioner for optimal strength and hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":67553054130346,"sku":"B0C7DSKJ1D","price":82.01,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/amika-bust-your-brass-front-packaging.jpg?v=1790884568","url":"https:\/\/opulora.ca\/products\/amika-bust-your-brass-cool-blonde-strength-repair-shampoo-275ml-violet-toning-strengthening","provider":"OPULORA","version":"1.0","type":"link"}