{"product_id":"american-crew-matte-clay-cream-hair-styling-medium-hold-5-fl-oz-matte-reworkable-finish","title":"AMERICAN CREW Matte Clay Cream Hair Styling — Medium Hold, 5 fl oz, Matte \u0026 Reworkable Finish","description":"\u003cp\u003e\u003cstrong\u003eAmerican Crew Men's Matte Clay Cream is a lightweight, kaolin clay–based styling cream that gives medium, reworkable hold with a natural matte finish while helping remove excess oil from the hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis hybrid clay-cream is formulated to create texture, thickness, and controlled separation without shine or stiffness. Made with 92% naturally derived ingredients and enriched with kaolin clay and coconut-derived components, it’s designed for men who want a modern, low-gloss look that feels flexible all day. The formula works particularly well on fine, straight, or longer hair that needs shape and movement without added weight.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product texture hair without looking greasy?\u003c\/h3\u003e\n\u003cp\u003eThe kaolin clay base helps absorb surface oil and matte down high-shine areas, while the cream-gel delivery keeps strands soft and movable. Instead of coating hair with heavy waxes or pomades, this formula builds definition with a natural-looking finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKaolin clay reduces excess shine for a clean matte appearance\u003c\/li\u003e\n  \u003cli\u003eCreamy, lightweight texture layers evenly for natural separation\u003c\/li\u003e\n  \u003cli\u003eLeaves hair touchable and reshaped throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of hold and reworkability can I expect?\u003c\/h3\u003e\n\u003cp\u003eExpect a medium, flexible hold that keeps hair in place but still allows you to restyle without product buildup. The formulation supports structured hairstyles that move with you rather than locking hair into a rigid shape.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold suitable for day-to-day styles\u003c\/li\u003e\n  \u003cli\u003eReworkable finish—reshape hair with your fingers as needed\u003c\/li\u003e\n  \u003cli\u003eNo crunchy residue, so hair feels natural to the touch\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this weigh down fine or straight hair?\u003c\/h3\u003e\n\u003cp\u003eNo—this clay cream is formulated to be lightweight so it adds visible fullness without flattening delicate or straight lengths. It gives shape and separation while maintaining natural movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpecifically effective on fine, straight, or longer hair\u003c\/li\u003e\n  \u003cli\u003eGives a thicker-looking finish without heavy buildup\u003c\/li\u003e\n  \u003cli\u003eWorks from roots to ends to create subtle lift and definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between your palms and work through dry or slightly damp hair, focusing where you want texture and separation. Start with less product and build to your preferred level of definition to avoid over-application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a pea-sized amount for short hair; increase for longer lengths\u003c\/li\u003e\n  \u003cli\u003eApply from mid-lengths to ends for natural separation; add at roots for lift\u003c\/li\u003e\n  \u003cli\u003eRework during the day by scrunching or finger-combing for refreshed shape\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this product for? Men seeking a modern, low-shine style that looks natural and remains flexible will appreciate this matte clay cream. It’s optimized for fine to straight hair and for anyone who wants light control combined with texture and a cleaner scalp feel. If you prefer styles that you can restyle throughout the day and want a formula with a high percentage of naturally derived ingredients, this American Crew Matte Clay Cream is a practical, everyday styling choice.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau Glycerin, Cocos Nucifera (Coconut) Oil, Tribehenin, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Ceteareth-25, Stearyl Alcohol, Candelilla Cera\/Euphorbia Cerifera (Candelilla) Wax\/Cire De Candelilla, VP\/VA Copolymer, 1,2-Hexanediol,, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Aminomethyl Propanol, Bentonite, Caprylyl Glycol, Kaolin, Panthenol, Benzyl Alcohol, Benzyl Benzoate, Beta-Caryophyllene, Citral, Citronellol, Citrus Aurantium Peel Oil, Citrus Limon Peel Oil, Geraniol, Lim,onene, Linalool, Parfum (Fragrance), Pelargonium Graveolens Flower Oil, Pinene. B06508\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this clay suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight, reworkable formula is designed for everyday styling without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can apply to damp or dry hair; damp gives softer texture, dry offers stronger separation.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AMERICAN CREW","offers":[{"title":"Default Title","offer_id":67550594334890,"sku":"B07WD211VC","price":62.71,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/american-crew-matte-clay-cream-front-packaging.jpg?v=1790839252","url":"https:\/\/opulora.ca\/products\/american-crew-matte-clay-cream-hair-styling-medium-hold-5-fl-oz-matte-reworkable-finish","provider":"OPULORA","version":"1.0","type":"link"}