{"product_id":"aesop-gentle-purifying-shampoo-16-9-oz-color-safe-daily-cleanser-with-panthenol-lightweight-hydration","title":"Aesop Gentle Purifying Shampoo 16.9 oz — Color-Safe Daily Cleanser with Panthenol, Lightweight Hydration","description":"\u003cp\u003e\u003cstrong\u003eAesop Gentle Purifying Shampoo is a daily botanical cleanser that refreshes scalp and strands while preserving color and imparting soft, lightweight hydration.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo combines plant-forward aromatics with targeted conditioning agents to remove buildup and leave hair manageable, shiny and lightly fragranced. Formulated to be mild enough for frequent use, it blends bergamot rind, frankincense and cedar atlas with panthenol to cleanse without stripping natural oils. The result is hair that feels clean but not tight, with a subtle, earthy-citrus scent and a finish suited to straight, wavy and open-curled textures.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean without drying my hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses gentle surfactants paired with panthenol (pro-vitamin B5) to lift impurities while helping strands retain moisture. Instead of aggressive detergents, the blend focuses on effective yet mild cleansing to protect the hair’s natural lipid layer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBalanced surfactant system that removes oils and product residue\u003c\/li\u003e\n  \u003cli\u003ePanthenol to support hydration and improve texture\u003c\/li\u003e\n  \u003cli\u003eBotanical extracts that calm and refresh the scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my color looking vibrant?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is described as color-safe and formulated to avoid harsh stripping agents that can accelerate color fade. Its lightweight conditioning agents help smooth the cuticle, which reduces color-leaching and maintains shine between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo aggressive sulfates that commonly dull color-treated hair\u003c\/li\u003e\n  \u003cli\u003eIngredients that smooth cuticle to lock in pigment and shine\u003c\/li\u003e\n  \u003cli\u003eSuitable for routine, gentle use on dyed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat scent and sensory experience should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe fragrance is a refined, layered mix of citrus, earthy and woody notes—bright bergamot top notes anchored by frankincense and cedar atlas. It’s noticeable but subtle, designed to enliven the shower experience without overpowering.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCitrus highlights from bergamot rind for a fresh opening\u003c\/li\u003e\n  \u003cli\u003eWarm, resinous frankincense for depth\u003c\/li\u003e\n  \u003cli\u003eCedar atlas adds a soft, woody base for balance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often can I use Aesop Gentle Purifying Shampoo?\u003c\/h3\u003e\n\u003cp\u003eFormulated for daily use, it suits most schedules—from everyday cleansing to regular wash days for active lifestyles. If you have a very dry or sensitive scalp, alternate with a moisturizing or treatment cleanser as needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for routine, frequent washes\u003c\/li\u003e\n  \u003cli\u003eWorks for most scalp types, including sensitive scalps\u003c\/li\u003e\n  \u003cli\u003ePairs well with conditioning treatments for extra moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aesop Gentle Purifying Shampoo is ideal for people who want an effective yet gentle daily cleanser that preserves color and leaves hair soft rather than stripped. It suits a wide range of hair textures—fine to coarse and straight to open-curled—and is particularly useful for anyone seeking plant-forward ingredients, a refined scent profile, and environmentally mindful packaging. All Aesop products are vegan, cruelty-free and formulated with ingredients chosen for safety and sustainability; bottles are made from at least 97% recycled plastic.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Chloride, Glycerin, Citric Acid, Caprylyl\/Capryl Glucoside, Phenoxyethanol, Boswellia Carterii Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Panthenol, Cedrus Atlantica (Cedarwood) Bark Oil, Guar Hydroxypropyltrimonium Chloride, Coconut Acid, Sodium Cocoyl Glutamate, Sodium Dehydroacetate, Glyceryl Caprylate, Polyglyceryl-6 Oleate, Sodium Surfactin, Benzoic Acid, Dehydroacetic Acid, Limonene, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and avoids harsh sulfates, helping maintain pigment and shine with regular use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for daily or frequent use; pair with a conditioner if your hair feels dry.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aesop","offers":[{"title":"Default Title","offer_id":67555951378602,"sku":"B09KN7MGDX","price":140.61,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8989\/6874\/files\/aesop-shampoo-front-bottle.jpg?v=1790928047","url":"https:\/\/opulora.ca\/products\/aesop-gentle-purifying-shampoo-16-9-oz-color-safe-daily-cleanser-with-panthenol-lightweight-hydration","provider":"OPULORA","version":"1.0","type":"link"}